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Hispanic Marketing

Do Brands Need a 'Sombrero' to Reach Hispanics?

Julissa Bonfante | Posted 06.10.2015 | Latino Voices
Julissa Bonfante

While I think there is no magic bullet in terms of how to market to Hispanics, there are cultural nuisances that brands need to take into consideration when developing their strategies. The Hispanic community does not want to be sold to, we want to be courted, and brands should understand the culture and design effective campaigns.

Vibrant Tech Savvy Hispanic Market: Underserved for Kindle and Audio Books

Janet Tavakoli | Posted 10.05.2014 | Books
Janet Tavakoli

A couple of months ago I asked indie mystery authors how they are getting their books translated to Spanish. To my surprise, only a handful of authors were translating their books.

Broadcasting Without Borders: American (Indian) Pie

Yvonne Russo | Posted 09.15.2014 | Media
Yvonne Russo

Having worked as a film/television producer for 17 years, I'm fascinated, almost feverishly obsessed with the radical changes in the entertainment industry. Confabs like these are to me what Vidcon is to YouTubers.

Bicultural Moms Hold the Future of the Hispanic Market in Their Hands: Are They Friend or Foe?

Virginia Reyes | Posted 09.15.2014 | Latino Voices
Virginia Reyes

Marketers today have accepted, for the most part, the fact that U.S.-born, bilingual Hispanics, a.k.a Biculturals, need "special treatment", and that by appealing to their unique nature, they can be more successful in engaging with the fastest growing Hispanic segment.

Healthcare Industry Must Mirror the Growing Hispanic Population to Authentically Educate and Serve the Community

Glenn Llopis | Posted 10.29.2013 | Latino Voices
Glenn Llopis

The need for more Hispanic professionals in healthcare is critical. Between 2000 and 2010, the Hispanic population grew by 43 percent, or four times the nation's 9.7 percent growth rate.

Neither Fast Nor Furious: Part 2

Jeff Valdez | Posted 09.01.2013 | Latino Voices
Jeff Valdez

For years there was what ad agencies called an "ethnic budget" created to cater to all "non-white" people in America. Some marketers are now going as far as to say that Hispanics don't need a special budget, as they are now part of the "Mainstream."

Latinos In The Age of influence

Elianne Ramos | Posted 08.03.2012 | Latino Voices
Elianne Ramos

Regardless of Klout or Kred scores, regardless of number of likes or followers, we ALL have the chance to blog, tweet, pin and post our way to a whole new Latino narrative, one where we are respected and viewed as human equals on every level - this election year and beyond.

Speak In Spanish, Get A Free Pizza Pie

Posted 05.24.2012 | Latino Voices

Free pizza? Si, porfavor. Pizza Patrón, a carry-out pizza chain with headquarters in Dallas, is going to give away free pepperoni pizza pies to custo...

Telenovelas Are The New Coveted Marketing Niche

Posted 08.17.2012 | Latino Voices

Last week Telemundo premiered the first episode of their web-based telenovela "Mia Mundo". The three-minute long episode features characters driving C...

A New Way of Reaching Latinos Online on YouTube: Mitú

Lili Gil | Posted 07.04.2012 | Latino Voices
Lili Gil

This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también.

The Future Of The U.S. Economy Will Depend On The Hispanic Market

Posted 04.18.2012 | Latino Voices

Latinos are key players in the American economy. But while the present U.S. economy benefits from Hispanics, the future U.S. economy is likely to depe...

Hispanics Lead the Recovery by Occupying Walmart, not Wall Street

Glenn Llopis | Posted 06.02.2012 | Latino Voices
Glenn Llopis

With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics perhaps our greatest hope for a sustained economic recovery.

Advertisers Act To Engage With Rapidly Changing Hispanic Consumers

Posted 03.29.2012 | Latino Voices

It's not new news that the U.S. Hispanic population represents important sales and marketing opportunities. With Latino purchasing power surpassing $1...

Looking Through the Hispanic Lens Brings a Paradigm Shift in Telecom, Media & Entertainment Industries

Glenn Llopis | Posted 04.28.2012 | Latino Voices
Glenn Llopis

These are the facts - Are you prepared to capture your share of this market as we begin to see the emergence of the authentic Hispanic voice through the companies already taking the lead?

Four Business Lessons from Bachata King Romeo Santos

Lili Gil | Posted 04.16.2012 | Latino Voices
Lili Gil

Here are four simple marketing lessons from Bachata's recent success evidenced by a sold-out hysteria at Madison Square Garden.

Bringing Latino Flare into Pop Culture and the People's Choice Awards

Lili Gil | Posted 03.12.2012 | Latino Voices
Lili Gil

Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.

Creating Cultural Relationships for Your Hispanic Business

Glenn Llopis | Posted 03.06.2012 | Latino Voices
Glenn Llopis

Brands that break through the walls of doubt and connect authentically with the Hispanic consumer will enjoy profitable growth for years to come.

"Orgullosa" A Movement to Celebrate Latina Pride and Spirit

Lili Gil | Posted 01.21.2012 | Latino Voices
Lili Gil

With a majority bicultural-bilingual audience of Latin women in the U.S., Latinas today stand out from the pack.

Relevancy at its Best: Vitamin Brand Bedoyecta Not Afraid of Day of the Dead

Lili Gil | Posted 12.31.2011 | Latino Voices
Lili Gil

Almost with precise foresight, Valeant Pharmaceutical's vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead...

Movies in Black, Brown and White

Viviana Pendrill | Posted 10.18.2011 | Latino Voices
Viviana Pendrill

After working in selling movies to the Latino audience for nearly 10 years, I am no wiser. Latinos straddle two cultures and love going to the movies, much more than any other ethnic group.

Should There Be a HuffPost Latino?

Alicia Morga | Posted 10.14.2011 | Latino Voices
Alicia Morga

I'm a very proud Latina, but the reality is that I don't visit other media outlets that have stuck Latino on the end of their names.

How Hispanics Are Messing Everything Up

Stephen Palacios | Posted 10.10.2011 | Latino Voices
Stephen Palacios

If Hispanics could be of any color, then how do we classify them? Worst yet, Hispanics can be rich or poor, speak Spanish or English, be conservative or liberal. They are not even sure if they want to be called "Hispanic" or "Latino."

The Dora Generation: How Kids Helped Latinos Win the Census

Roberto Ramos | Posted 05.29.2011 | Business
Roberto Ramos

Kids under 18 have accounted for a significant portion of Hispanic growth, and a large chunk of them are 5 and under. I like to call them the "Dora Generation."

Latinos and the Census: A $1 Trillion Business Game-Changer.

Roberto Ramos | Posted 05.25.2011 | Business
Roberto Ramos

Politicians should not be the only ones addressing this demographic game-changer, so should companies looking for growth opportunities.