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Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

A Phone Display Thinner Than A Dime?!

The Huffington Post | Britney Fitzgerald | Posted 11.20.2012 | Technology

If you thought the iPhone 5 was ridiculously slender, then you won't believe the specs on three recently unveiled prototypes from Japan Display. T...

Bomb-Detecting Airport Gate Unveiled

Posted 10.04.2012 | Travel

Airport passengers might soon face an added level of security thanks to a prototype bomb-detecting airport gate unveiled by Japanese company Hitachi, ...

This Tiny Square Could Store Data For 100 Million Years

Posted 10.01.2012 | Technology

Sick of transferring your files from device to device, risking loss and corruption? Well, Japan-based company Hitachi says it has solved our file w...

Sony, Toshiba, Hitachi Agree On Massive Merger

Posted 10.31.2011 | Technology

By Mayumi Negishi TOKYO (Reuters) - Japan's Sony Corp, Toshiba Corp and Hitachi Ltd will merge their liquid-crystal display operations using $2.6 b...

Nuclear Safety Debate Hits Stock Prices

The Huffington Post | Yepoka Yeebo | Posted 05.25.2011 | Business

General Electric, which designed all six (and built three) of the reactors at the stricken Fukushima Daiichi nuclear power plant in Japan, has lost ov...

Green Gifts That Keep Giving

Avital Andrews | Posted 05.25.2011 | Green
Avital Andrews

Shopping for picky loved ones is difficult enough. Factor in your commitment to eco-sensitive products, and a holiday shopping mission can become as daunting as an unaided ascent up El Cap.

Detroit Drives to DC and Dr. Deming Invents Japan

Steve Parker | Posted 05.25.2011 | Business
Steve Parker

We've had enough threats from our sworn enemies -- we don't need them from Detroit executives. These CEOs and their boards of directors must go, whether by car or jet or skateboard, they must go.

His Keyboard Versus the Climate

Peter Schwartz | Posted 05.25.2011 | Green
Peter Schwartz

Emptying one canister of a little air blaster from Office Depot can release greenhouse gas equivalent to driving a smallish car across the country and halfway back again.