Read More: Women, Advertising, Business, Real Estate, Elle Zober, Honesty Advertising, Viral Marketing, Truth Advertising, Business News
Elle Zober stuck a sign in the ground that said: "Husband left us for a 22-year-old... House For Sale by scorned, slightly bitter, newly single owner." It went viral! Marketers pay an arm and a leg for that kind of publicity. Yet why can't they get the traction Elle did?