I'm sorry, but "Fighting For Us" doesn't cut it. It's dull and spiritless. You're so much more transcendent than that. Your campaign needs an effective bumper-sticker that perfectly sums up who you are and what your candidacy is all about.
Being a change leader is a tall order. People love the soaring rhetoric with which he outlines his vision of a better life. We trust that he has the right stuff to do the job. We want to believe that he'll deliver on his promises. And above all, we want him to be all things to all people.
"I like O'Reilly; I like his show and am flattered that he wants me to be a regular contributor to his show. It's not far from my satellite studio where I do the webcast. On Mondays I go in, do about seven or eight minutes of complaining about something and go home."
Our minds -- and those of politicians -- feed on overconfidence. We want to believe not only the promise but that the person who made it can deliver. A recent book by Nobel-winning economist/psychologist Daniel Kahneman helps explain this.