The most elemental (and often most difficult) aspect of a job search is to precisely and powerfully describe who you are, what you're going for and how you can contribute. These three elements comprise the foundation of your branding campaign and form an integral component to each of the ways you will be presenting yourself to potential employers.
When I left a career in academia to pursue humor writing, there were plenty of outspoken and silent skeptics questioning my motives. Why would a 40-something woman with a Ph.D. (and a clinical psychologist at that) walk away from a steady paycheck? What kind of woman, after years of training and building a résumé in science, would shift gears and pursue a future in comedy? The answers were simple.