High school seniors set all of their hopes on that one college, and they find out right before their final exams of first semester if they got in. With social media, the notification process is public; when a student gets admitted, everyone knows.
Chances are you've been there before. Across from a guy in a suit that costs more than you're unemployed tush can hope to make in a month, or on the very distant end of an I'm-not-interested text message. It's hideous, unfriendly and usually has bad table manners. It's called rejection.