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How to Write a Marketing Plan

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.

Six Steps to a Killer Marketing Plan

Dorie Clark | Posted 04.21.2015 | Business
Dorie Clark

When you do it right, your marketing plan should guide and illuminate everything in your business -- who you're serving, how you communicate with them, and what you sell (whether it's consulting services, cookies or the chance to help children in Africa).

Rod Kurtz

Ask Rod, Episode 26: How Can We Improve Our Marketing? | Rod Kurtz | Posted 01.26.2012 | Small Business

Executive Editor Rod Kurtz helps a cardboard furniture company take its marketing to the next level and a 79-year-old board game inventor get her prod...

Writing A Marketing Plan: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.04.2011 | Small Business

It has to be the most generic business advice you'll ever get. "Well," business experts always say, "you'll need a marketing plan." OK, sure, but how ...