One of the most exciting trends that I saw at the Seattle Interactive Conference this past week is that Design is back with a capital D. Reinforcing that is Keith Frankel, Head of Creative and Design at HubSpot, with whom I chatted about all things creative.
My entire career has been in the transportation and transportation technology field, developing enterprise software for trucking companies. Here is a question I often get. What does all of this have to do with truckin'?
We have entered an entirely new business model phase. Marketing has been transformed from "interruption" marketing, represented by the old, to "permission" marketing, a term used by Seth Godin to define the new.
Arianna Huffington was giving me direct, personal sleeping advice in front of over 5,000 people from the keynote stage at the INBOUND 2013 conference (a conference my company hosted last week). Meanwhile, I was sound asleep in a hotel room 27 floors above her.