For most people, it has become a standard behaviour on online shops and hotel booking websites: Before you make a decision, you read what other people have to say about the product or service in question. If the reviews of an offer are predominantly negative, its survival, at least online, is seriously in danger.
Why is your one competitor always first to market with a new innovation? Why is one of your business units routinely beating expectations? These questions are plaguing your business every single day. How can a team that has stayed the same continue to compete when everything around them is changing? I thought change is supposed to be good!
It's too early to tell but if Bezos and Musk can prove themselves to be the great creators of our generation, these undeniably demanding work environments will be validated as its own innovation, one independent of the ingenuity that gave us online shopping, electric cars and rockets to outer space.