It's a question I've been asking myself for years now and one I try to ask the CEOs, business owners and managers I come into contact with. (Notice I didn't say leaders I come in contact with. A title doesn't automatically confer leadership. Too often, it's a quality we take for granted, assuming that authority comes with a position.)
The fact is that modesty, or even self-effacement, can be more effective than bragging in creating a good first impression. Most of us know this from being on the receiving end, yet we still err on the side of self-aggrandizement. But why do we get it wrong so much of the time? Here's where some new research may be illuminating.