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Hyperpersonalized Advertising

Lab Rats in the Social Experiment of Personalized Advertising

Evan Selinger | Posted 10.29.2012 | Technology
Evan Selinger

With enhanced knowledge of what makes us tick comes enhanced capacity to modify our behavior by whittling away at our resolve.

Targeted, Hyper-Personalized, Real-Time Ads - Please Come to Me!

Tanja Aitamurto | Posted 05.25.2011 | Business
Tanja Aitamurto

Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.