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(VIDEO) New Digital Ad Best Practices Can Calm Consumer Chaos: IAB's Rothenberg

Andy Plesser | Posted 09.28.2016 | Media
Andy Plesser

During its first dozen years or so of existence, the Internet Advertising Bureau helped create digital advertising standards. But more recently, digit...

(VIDEO) As Brand Excitement Builds, Augmented/Virtual Reality A Hot Topic At DMEXCO 2016: IAB's Bager

Andy Plesser | Posted 09.05.2016 | Technology
Andy Plesser

Anna Bager doesn't need bulky goggles to see the potential of augmented and virtual reality technology for brand marketers. The SVP and GM of Mobile a...

If The Content Is Dope, That's All That Matters

Alona Elkayam | Posted 02.09.2016 | Business
Alona Elkayam

It was July 2015, about six months before the Federal Trade Commission released their guidelines on native advertising, when I received this email bel...

(VIDEO) Video Ad Trust Is A Mess: Coull CEO Watkins

Andy Plesser | Posted 05.18.2016 | Media
Andy Plesser

Through initiatives like the Media Ratings Council defining what truly constitutes a "viewable" ad, the industry has come a long way to eradicating f...

(VIDEO) Too Much Money Fueling Ad-Tech Chaos: IAB's Rothenberg

Andy Plesser | Posted 06.14.2015 | Media
Andy Plesser

Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry.

(VIDEO) eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

Andy Plesser | Posted 05.03.2015 | Technology
Andy Plesser

It's been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging ...

(VIDEO) Marketing Industry Chief: Ad Fraud Must be "Put to Its Death"

Andy Plesser | Posted 04.29.2015 | Media
Andy Plesser

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA,  the nation's trade association for advertisers, says that his group has had enou...

(VIDEO) "SSP's and Ad Servers Will be Dead in Two Years," SpotXchange's Mike Shehan

Andy Plesser | Posted 04.20.2015 | Technology
Andy Plesser

PHOENIX - The digital adtech  sectors of supply side platforms (SSP's) and ad servers will be dead in two years as publishers and advertisers will de...

(VIDEO) Slate's Jacob Weisberg on Podcasting: "It's the Most Intense User Experience of Any Medium"

Andy Plesser | Posted 04.19.2015 | Media
Andy Plesser

PHOENIX - The audio podcast, long cast aside by many news organizations, is finding a resurgence.   Says Jacob Weisberg, editor-in-chief of Slate Gro...

(VIDEO) More Data Needed For Personalized Ads: SMG's Lichtenberg

Andy Plesser | Posted 02.14.2015 | Media
Andy Plesser

CHICAGO -- Digital ads can begin to reach individual consumers with specific messages based on unique characteristics - but only if computers know eno...

(VIDEO) The Problem With Video Pre-Rolls: Teads' Jim Daily

Andy Plesser | Posted 02.14.2015 | Media
Andy Plesser

CHICAGO -- It's only natural that online video advertising takes after television advertising - after all, both media are about moving pictures. But, ...

(VIDEO) IAB's Shah: Too Many Viewability Platforms Will Hurt Industry

Andy Plesser | Posted 12.21.2014 | Media
Andy Plesser

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry...

The New York Times Readies Front Page Module for Native Ads

Andy Plesser | Posted 04.19.2014 | Media
Andy Plesser

PALM SPRINGS, CA - It is "early days" for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow ...

Google Integrates with comScore's Cross-Platform Measurement Tool

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-pl...

John Battelle on His New Venture: Programmatic for Publishers Big and Small

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM SPRINGS, CA -  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In...

Buzzfeed Getting 100 Million Monthly Views on YouTube, Steinberg

Andy Plesser | Posted 04.19.2014 | Media
Andy Plesser

PALM SPRINGS, CA  - Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, P...

IAB & AOL Mobile Discussion Cannes Lions 2013

David Shing | Posted 09.02.2013 | Business
David Shing

In 2012 Mobile stormed into Cannes lions as the hot new category. In 2013, submissions were up 30 percent and the winner was a country first for the Philippines.

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

Andy Plesser | Posted 08.21.2013 | Media
Andy Plesser

CANNES - While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding co...

Online Privacy & Mozilla's New Policy to Block Ad Cookies

Richard Tso | Posted 08.06.2013 | Technology
Richard Tso

The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors.

IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium"

Andy Plesser | Posted 07.02.2013 | Technology
Andy Plesser

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the ...

Exclusive: U.S. Mobile Ad Sales to Top $1 Billion in 2011, IAB's Anna Bager

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge ... and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence.

Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

Twitter Offers Peek at Plans to Monetize Advertising

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.

Trust, Transparency and Authenticity: Review of 4As Transformation Conference

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

"Self expression is the new entertainment," commented Arianna Huffington in her opening keynote address at the American Association of Advertising Age...

Picking Sides for the Interactive Industry's Golden Age

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The decline of ad revenue has thrown the media into chaos; the industry stands at odds with itself.