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Is iBeacon Marketing Finally Taking Off?

Shane Paul Neil | Posted 06.17.2016 | Technology
Shane Paul Neil

This tiny device was supposed to make big waves in the retail industry. It's been lauded as a technology that was poised to change the way the entire ...

How Bluetooth Beacons Will Transform Retail in 2016

Kenny Kline | Posted 01.15.2016 | Business
Kenny Kline

Beacons can help keep current customers by creating a more engaging in-store experience. With these beacons, retailers can navigate customers through a store, find what they want and maybe get a few perks for their efforts.

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2015 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

3 Retail Technologies That Cross Over E-commerce

Geri Spieler | Posted 08.12.2015 | Technology
Geri Spieler

The lines blurred between online and offline sales and the numbers have never been better. In fact, new mobile technologies are sending more people into stores looking for deals with the same discounts they would get online without the wait.

Beacons, Location, And Consumer Privacy

Julie Ask | Posted 12.10.2014 | Technology
Julie Ask

Do consumers want these personalized experiences, particularly as they become increasingly aware of just how often and by whom they are being tracked?

What iBeacon May Mean for Your Security

Rebecca Abrahams | Posted 05.14.2014 | Technology
Rebecca Abrahams

co-authored by Dr. Stephen Bryen, Chairman, ZiklagSystems A story appeared in Forbes on March 12th about an Apple product called iBeacon. Written by ...

Why Retailers + Developers Should Pay Attention to Apple's iBeacon

Fueled | Posted 01.23.2014 | Technology

For these reasons and more iBeacon presents a revolutionary opportunity for app developers and retailers interested in indoor mapping, mobile payments and targeted advertising.