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Everything From A to Z: Google Creates a Winning Brand Platform With Alphabet

Ira Kalb | Posted 08.13.2015 | Technology
Ira Kalb

The fact that Google has chosen to name its hold company Alphabet enables Google to widen out its corporate brand platform to accommodate virtually any type of product without harming the Google brand. Here are just a few of the benefits.

Google Glass

Michael Rosenblum | Posted 01.31.2014 | Media
Michael Rosenblum

With the advent of Glass, we are about to enter a world in which the average American will spend pretty much all their time in front of a screen -- both accessing content, and creating it. This is a fundamental change in human behavior -- something we as a species have no prior experience with.

Happy 30th Anniversary IBM PC

Larry Magid | Posted 10.11.2011 | Technology
Larry Magid