The Explorer's challenge gave us a taste for victory, we liked it and we wanted to know what overall success would feel like. In that moment we decided that the competition had to be ours to dominate. With a company name already set in place we met at the stern of the boat to talk strategy.
Tropical islands brim with wildlife: brightly feathered and boisterous birds, towering palm trees and, of course, scaly lizards. Unfortunately, contrary to popular belief, many lizards are disappearing before our eyes.
Seeking a way to bridge a highly technical product -- OK Labs provides "open source defense-grade, virtualization software" for the mobile and automotive information systems -- with an accessible brand, they landed on the iguana.