As soon as the band comes on, I see a better portion of the audience bust out their camera phones and hold them up for (most of) the performance, snapping photos and taking video. They're blocking the person behind them, looking up at their phone instead of at the human beings playing live music in front of them.
Staying fresh and interesting is one of the main ways to remain in a consumer's mind, as well as in their newsfeed. Below are 10 companies that are doing just that. You may be familiar with some of them, but their new initiatives make them worthy of extra attention. Others are start-ups that have received impressive funding, buzz, and user acquisition. Not only do I think these guys will still be around in a year, I would expect major growth and expansion from them.