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Importance of Names

But Really... What's in a Name?

Natalie Bounassar | Posted 04.14.2014 | College
Natalie Bounassar

The simple act of acknowledging someone by name fuels them -- tasks on the lower level are done with more enthusiasm, with more precision, with greater desire for accuracy, with a refusal to disappoint. It's an exchange of value.

Have You Earned Your Name?

Rabbi Evan Moffic | Posted 05.19.2013 | Religion
Rabbi Evan Moffic

Every moment of life is an opportunity to create the name we make for ourselves. It is the hardest to sustain, and the most important to discover.