he ubiquitous and unabashed ED message, that real men have rock-hard erections, is delivered by rugged, denim-clad actors who promise that the man who pharmaceutically re-ignites his "readiness" will return unparalleled pleasure to his female partner (the women in these ads are beside themselves with grateful anticipation).
In researching my book, I asked men about performance issues. What happens in your head when you can't get it up? How does it become (as I've heard it can be) a self-perpetuating problem? I'm close to literally a dozen fine, garrulous older men. But when I broached this topic, every one of them turned red and stammered and then was struck mute.