iOS app Android app

In Game Advertising

'Angry Birds' Ads Lead To Angry Fans

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

iPad owners are fired up over developer Rovio's latest update to gaming app "Angry Birds HD." The download opens 15 new levels, unlocks another gol...

In Game Advertising Works: Nielsen

BrandWeek | Mike Beirne | Posted 05.25.2011 | Media

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of ga...