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Inattentional Blindness

Does the Brain Filter out a Wider Awareness?

Marjorie Woollacott | Posted 05.09.2016 | Science
Marjorie Woollacott

The human brain has amazing capacities. It contains billions of neurons, allowing it to process vast quantities of information so that we can function...

The (Really Scary) Invisible Gorilla

Wray Herbert | Posted 03.31.2013 | Science
Wray Herbert

What the invisible gorilla study shows is that if we are paying very close attention to one thing, we often fail to notice other things in our field of vision -- even very obvious things. What if this perceptual quirk has serious, even life-threatening, implications?