She is not going to move the voters with her oratory skills, or by making promises that everyone already predicts. She needs to narrow her communication gap with the voters by dispensing with the guarded persona that muddles her message--even though the content in her message is far more defined, corporeal, and nuanced than her opponent's rather murky "plans" (declarations only, no details).
That's why the ticket of Gary Johnson and William Weld is doing so well--for a third party. Regardless of whether or not one likes them--I do--they have done something important, something with long term consequences. These two ex-governors have been hammering on a central them--you can have BOTH social freedom and economic freedom.