The current business landscape is ripe with dichotomies: Run today's business or invest for tomorrow? Nurture innovation or drive operational excellence? Instead of wrestling between two difficult options, why not do both?
Prior to 2002, the total size of the vacuum cleaner market in the U.S. was around $4 billion. In many ways, the vacuum cleaning market was stagnant -- ideal for Dyson to shake up with his remarkable cyclonic wind technology.