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Influencer Marketing Done Right (And Wrong)

Global Yodel | Posted 10.19.2016 | Business
Global Yodel

Through our years of producing countless social media, content marketing and influencer marketing campaigns we have seen a lot of different approaches. We know what works, what doesn't -- and why.

Historically Black Colleges & Universities Alum Impact the World of Tennis

Louis Bolling | Posted 08.29.2016 | Education
Read More: U.S. Open Tennis Championships, Tournament, Serena Jameka Williams, #1, World Ranking, Tennis, Most, Prize Money, Chris Evert, U.S. Open, Singles, Titles, Open Era, Australian, Margaret Court, All-Time, Grand Slam Championships, Steffi Graf, Venus Williams, Richard Williams, Oracene Price, Carlos Flemming, Img, Ncaa, Naia, Ciaa, Swac, College Athletics, Wta, Women's Tennis Association, Hbcu, Msi, Historically Black Colleges and Universities, Penn Center for Minority Serving Institutions, Althea Gibson, Florida a&M University, Ann Koger, Morgan State University, Arthur Carrington, Hampton University,  Benny Sims, Texas Southern University, Tuskegee University,   Beverly Coleman, Tennessee a & I University, Carl Benjamin, Central State College, Casaja Allen Qualls, Haskell Indian Junior College, Delise O'Meally Morgan State University Dr. Herman Neilsen, Dr. Holly Mullan, Dr. Hubert A. Eaton, Sr., Johnson C. Smith University, Dr. R. Walter Johnson, Lincoln University, Meharry Medical College, Dr. Richard “Dick” Cohen, Xavier University of Louisiana, Dr. Robert M. Screen, Ernest McCampbell, Gerald Norman, Howard University,  Bessie Stockard, Meac, Meeka, Colored Intercollegiate Athletic Association, North Carolina Central, American Tennis Association, United States Tennis Association, College Sports, College Athletes, International Tennis Federation, Womens Tennis Association, NCAA Dvision I, NCAA Division II, Ncaa Division Iii, African American, Colored, Black, Native American, Indian, Learning, Education, Higher Education, Impact, Influence, Mentoring, Guidance, Coaching, Women's Tennis, Title IX, First, Education News
Louis Bolling

Williams, her sister, Venus, and several touring professional tennis players of color are standing on the shoulders of giants. Many of those giants call HBCUs and MSIs their home. Here's a list of some of those that have and continue to impact the world of tennis.  

Whacking the CEO: The Bold New Dance Moves Between the C-Suite and the Board

Connie Dieken | Posted 08.22.2016 | Business
Connie Dieken

The CEO firing was direct and dismissive. Barnes & Noble didn't stick to the bland yet reliable "we're moving in a different direction" script when it booted Chief Executive Officer Ron Boire. They didn't give him a gentle heave-ho with the old standby "he's stepping down to pursue different opportunities" tale. Instead, Barnes & Noble whacked their CEO in bold fashion.

5 Strategies To Help You Close The Confidence Gap

Paula Davis-Laack | Posted 08.11.2016 | Healthy Living
Paula Davis-Laack

Whether you want to stand up to your annoying sister-in-law or just raise your hand more in meetings, here are five strategies to practice to close the confidence gap:

Unifying PR And Content Marketing, Influence & Co. Redefines Corporate Influence

Chirag Kulkarni | Posted 08.11.2016 | Business
Chirag Kulkarni

If you're like most people, you use the internet to learn more about anything and everything that pops into your brain. Whether that's entertainment news, current events, industry insights, and updates, or information about how you can build a better business, you're looking online for information -- and you're finding content.

The Art of People: 11 Simple People Skills That Will Get You Everything You Want

Pam Nochlin | Posted 08.03.2016 | Books
Pam Nochlin

Dave Kerpen, Founder & CEO of Likeable Local, a social media agency and NY Times best-selling author recently published; "The Art of People: 11 Simple People Skills That Will Get You Everything You Want."

Do Your Pronouns Reveal You as a Giver, or Taker?

Lisa Earle McLeod | Posted 08.03.2016 | Business
Lisa Earle McLeod

When you're trying to move hearts and minds, or get people to take an action, it's normal to think about how you can get them to engage with YOU. But it's not the most effective way to influence others.

The Rising Value of Emotional Real Estate

Advertising Week | Posted 07.29.2016 | Business
Advertising Week

By Steffany Carey, Group Creative Director, Tribal New York Due to the expanding social environment and the opportunity for all to participate in con...

Truth and Lies in Social Media

Advertising Week | Posted 07.29.2016 | Business
Advertising Week

By Stuart Hazlewood, Chief Strategy Officer, DDB New York Nobody’s perfect. What’s true of people is equally true of brands. Despite this, it is...

How to Get People to Be Less Rude

Vanessa Van Edwards | Posted 07.28.2016 | Business
Vanessa Van Edwards

Let's face it, people can be rude. Mean. Unforgiving. But what if I told you that I have a way to get people to be less rude....using science?

Brand Responsibility: Notes from an Influencer

Advertising Week | Posted 07.21.2016 | Business
Advertising Week

By Jon Gaffney, Senior Brand Strategist, GYK Antler After spending several years of my career immersed in agency life, I felt it was time to step awa...

Does Curiosity Really Kill The Cat?

Janine Garner | Posted 07.20.2016 | Business
Janine Garner

Curiosity may well have killed the cat; but just as a cat has nine lives, in business we have to be prepared to reincarnate and envision new life. The only way to do that is by constantly being curious - and questioning the why.

The 4 Biggest Fears Entrepreneurs Have About Selling

Jeff Charles | Posted 07.20.2016 | Business
Jeff Charles

The ability to sell effectively is a necessary skill for all entrepreneurs to have. It's not just important for earning new clients. The ability to move others is a critical component of almost every aspect of an entrepreneur's life.

baddieani: Artist Of The Future

Jesse Damiani | Posted 07.19.2016 | Arts
Jesse Damiani

Aniebietabasi Ekong, known to the Internet as baddieani, is a whole new breed of artist, the kind that that could only exist in the Internet Age.

Shut Up. Yes, You Are Influential.

Chris Castiglione | Posted 07.19.2016 | Impact
Chris Castiglione

I was having a conversation this last weekend, and got in an argument with someone who didn't think they were influential.

How Honest Do We Expect Influencers to Be?

Advertising Week | Posted 07.19.2016 | Business
Advertising Week

By Donna Amey, Social Influence Director, FinchFactor As consumers, it's no shock that celebrities are paid to endorse products. They can feature in ...

Women Are Upgrading the Leadership Rules

Jennifer Love | Posted 10.13.2016 | Business
Jennifer Love

"Leadership is an action, not a position." Donald McGannon If you check the Oxford Dictionary, leadership is defined as "the action of leading a grou...

What Is Influencer Marketing?

Global Yodel | Posted 07.05.2016 | Business
Global Yodel

In marketing there is always a new trendy term and "influencer marketing" is a popular one right now. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets.

How To Build Influence And Land That Leadership Role

Gordon Tredgold | Posted 06.21.2016 | Business
Gordon Tredgold

Leadership is all about influence, the more influence we have, the better the leader we can be.

Why It's Time To Give Up The Thing You Never Had In The First Place

Deirdre Maloney | Posted 06.13.2016 | Healthy Living
Deirdre Maloney

I recently found myself observing a little girl as she attempted to build a sandcastle. Before long, her Dad came by to give her a hand. Then, slowly...

Wanna Be a Super Leader? Use Your Own Original Powers and Wear Your Own Super Suit

Chester Goad, Ed.D. | Posted 06.06.2016 | Entertainment
Chester Goad, Ed.D.

The resurgence and spectacular reception of comic superhero movies in the last few years has brought about familiar arguments. Which is the better fr...

Connection = The Exchange of Humanity

Janine Garner | Posted 06.03.2016 | Business
Janine Garner

Only when we open our eyes and truly look can we see opportunity; only when we open our ears and truly listen can we hear opportunity and only when we open our minds and engage do we truly "see" others for who they really are.

How Do You Influence the People You Love and Admire?

Kelly Benamati | Posted 05.23.2016 | Healthy Living
Kelly Benamati

Admire people for the right reasons and others will admire you for the same and your greatness will be recognized and remembered. Create a vision and step into your power and take massive action for powerful results.

5 Things To Learn From Media Mogul Taylor Swift

Nora Oravecz | Posted 05.17.2016 | Entertainment
Nora Oravecz

In a world ruled by social media there are no written rules, especially not the kind of rules that will lead you to certain success as a content maker...

Founder of Daily Dose Tim Karsliyev: Creating. Cultivating. Capturing.

Diana Mae Fernandez | Posted 05.11.2016 | Business
Diana Mae Fernandez

There's a new accelerated wave of how Entrepreneurs are captivating their target audience powerfully; and Tim Karsliyev is on the global forefront lea...