Consumers, bloggers, and social celebrities with high social influence scores can amplify a brand's message and even a recommend a product they love or are paid to promote, but how targeted is their audience? Are they even in the buying cycle?
The strongest point Cuddy made in her talk wasn't about the research and discoveries made in the science, but her own inspiring story. The video becomes amazingly emotional as she strategically and masterfully makes herself vulnerable to the audience.
Perhaps the biggest result in the changes in San Francisco is this: Asian children growing up in the Bay Area these days do not see themselves as a minority. If anything, they see themselves playing a central role.
We cannot expect high civility from our national leaders or our own public discourse until we return to the high pursuit of virtuous leading and living. It's time to do the hard work of the good, the beautiful work of the virtue.
Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?
While I can't promise you're going to get what you want in a president on November 6, I can promise that if you pay attention this fall, you may very well find a way to get what you want in other areas of your life.
As an executive, you're called upon to deliver important messages to your organization and the marketplace. People look to you to set the tone in public speaking. You want to come across as a strong leader, but natural. That's why you need to master the Teleprompter.
Kred represents the cutting-edge in social media scoring, curation and networking. As our interview with its CEO, Andrew Grill, reveals, his social vision is as boundless and detailed as the platform he has helped to implement.