The fact that data has the power to change our business and personal lives has put data science and analytics at the center of how marketing is done. Every digital click, swipe, "like", buy, comment and search produces a unique virtual identity.
Money is tight, especially as you continue to build your startup. We know as well as the next entrepreneur that the bottom line is always top of mind. However, there are a few particular areas in which you should focus on early to secure future success.
I'll let you all in on a secret. The big tech companies don't keep their websites perpetually available because of magic. These companies are able to serve their users on the web so consistently because of a few specific strategies.
There is an overriding problem within the IT sector. It goes beyond challenges like the complexity of IT projects, the growth of BYOD, increased workforce mobility or dealing with legacy systems. The big problem in IT is the high degree of waste.
As a result of Snowden's disclosures, U.S. companies have been wrongly suffering commercial reprisals by some governments. Conflating the acts of the NSA with other agencies has also potentially harmed legitimate government activities.
In an age when all the world's knowledge seems to be at one's fingertips, it might be difficult to envision a bygone era when retrieving information meant a slow, laborious, manual slog through printed materials. For scientists and scholars in the 1950s, the task was especially arduous.
In recognition of International Women's Day, March 8, 2014, we'd like to challenge mobile operators, NGOs, government and others to radically rethink the way that we allow poor women to benefit from mobile technology.