Nutrition labels should be clear, honest, and informative -- and reading one shouldn't require the skills of an NSA code-breaker. But too often, companies try to trick people into buying foods that aren't as healthy as the labels pretend.
The ingredient in question is carmine. It's a red dye extracted from the dried, pulverized bodies of the cochineal insect -- an unphotogenic arthropod native to Mexico and South America with a fondness for cactus. Dannon uses carmine in four flavors of Fruit on the Bottom yogurt.
BVO is much in the news of late. This is the ingredient a teenage girl noticed in her Gatorade, prompting her to find out what it was. Her investigation revealed potential health risks associated with BVO, and she started an online petition to get this ingredient out of her sports drink.