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Innovation Metrics

Metrics and Innovation in Digital Marketing

Naomi Troni | Posted 05.11.2013 | Business
Naomi Troni

In the early days, way back a decade or so ago, the big hope was that digital would create a new era in metrics -- it would be possible to track marketing spend marketing results and get some solid figures on ROI. Sure enough that's what happened, more or less, with display advertising.