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Innovation Robert Brands

Top Ten Tips for Selling Your Idea to Executives

Robert F. Brands | Posted 04.04.2012 | Business
Robert F. Brands

Besides possessing creativity and resilience, the best innovators are the ones who can effectively communicate and "sell" their ideas. Innovators often have to get executive approval for support on a new product or venture. No matter how good an idea is, it will not sell itself.