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(VIDEO) eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

Andy Plesser | Posted 05.03.2015 | Technology
Andy Plesser

It's been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging ...

(VIDEO) Innovid Finds Surging Demand for its Video Ad Serving Platform

Andy Plesser | Posted 12.06.2014 | Technology
Andy Plesser

Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad p...

(VIDEO) Facebook Taps Innovid for Atlas Ad Serving

Andy Plesser | Posted 12.02.2014 | Technology
Andy Plesser

As one several announcements this week around the relaunch of its Atlas advertising platform, Facebook has tapped video adtech company Innovid for ad ...

(VIDEO) Mobile Video Strong Despite Fraud Fears: Innovid's Chalozin

Andy Plesser | Posted 08.13.2014 | Technology
Andy Plesser

Unscrupulous publishers are causing advertisers sleepless nights by automatically playing video ads despite being out of human view, "below the fold" ...

(VIDEO) Video Ad Fraud Is Not As Bad As You Think: comScore's Chasin

Andy Plesser | Posted 08.10.2014 | Media
Andy Plesser

Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers,...

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two...

Innovid CEO: 'We Process Most Of World's Interactive Video Ads'

Andy Plesser | Posted 10.27.2013 | Technology
Andy Plesser

Innovid CEO Zvika Netter has spent the last six years trying to help agencies make video ads interactive. Now he claims most video ads in that categor...

Innovid's CTO on 'TV Everywhere' and Engagement

Andy Plesser | Posted 08.10.2013 | Technology
Andy Plesser

Although television is available almost everywhere today - tablets, PCs, connected TVs, gaming consoles and mobile phones - engagement and interaction...

Video: Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom

Andy Plesser | Posted 06.06.2013 | Technology
Andy Plesser

Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million f...