We are living in an era where Facebook's Graph Search gives strangers greater access than ever to our "private" data and Google arbitrarily steals our passwords and emails. Did our forefathers misunderstand the demand for privacy as an inalienable right for law-abiding citizens in democracy?
If general market consumers flee from Instagram to alternatives, its advertisers will lose their interest in the platform and brands will similarly lack the eyeballs they want for their original and curated content that they pump through the platform.
Did you ever see that pic of me at a wedding in Tulsa wearing a sparkly cowboy hat and a business suit? It was awesome -- and exactly two other people agreed when they cared enough to hit the Like button on it. That sounds like an advertisement just itching to go viral!