We are living in a very competitive world -- there are so many forms of entertainment available. If we are not interesting to our group of friends and supporters, they have many other places where they can give their money.
I know asking for money can be uncomfortable; I know looking for board members or planning an institutional marketing effort can be time-consuming and challenging. But unless one acts on a board development, marketing or fundraising plan, the effort to develop it is wasted.
Many board members, especially, think of a fundraiser as an alchemist, turning nice lunches into gold. While this lack of understanding provides job security for the fundraiser, both skilled and unskilled, it is terribly dangerous for our field.