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Institutional Marketing

Start Spreading the News

Michael Kaiser | Posted 08.30.2014 | Arts
Michael Kaiser

Send a clear, concise well-formatted email that focuses on highlights from the season, including some photographs, to donors (and key prospects), volunteers, board members, subscribers and key press. This is a very inexpensive and easy way to celebrate the year just finished.

Sustainability: A Conversation

Michael Kaiser | Posted 11.03.2013 | Arts
Michael Kaiser

We are living in a very competitive world -- there are so many forms of entertainment available. If we are not interesting to our group of friends and supporters, they have many other places where they can give their money.

Creativity Behind the Scenes: Institutional Marketing and Reality Television

Phil Chan | Posted 09.14.2013 | Arts
Phil Chan

To understand the impact, let's view "Breaking Pointe" as the ultimate institutional marketing campaign; all of a sudden Ballet West has become a household name beyond their geographic region.

Implementation or the Lack Thereof

Michael Kaiser | Posted 07.21.2012 | Home
Michael Kaiser

I know asking for money can be uncomfortable; I know looking for board members or planning an institutional marketing effort can be time-consuming and challenging. But unless one acts on a board development, marketing or fundraising plan, the effort to develop it is wasted.

Fundraising Is Not About Being Charming to Rich People

Michael Kaiser | Posted 11.06.2011 | Arts
Michael Kaiser

Many board members, especially, think of a fundraiser as an alchemist, turning nice lunches into gold. While this lack of understanding provides job security for the fundraiser, both skilled and unskilled, it is terribly dangerous for our field.