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Insurgent Movie

Here's How Influencer Marketing Propels Big Studio Movies

Beverly Macy | Posted 04.23.2015 | Entertainment
Beverly Macy

Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.

Christopher Rosen

What Miles Teller Learned After His 'Divergent' Comments Went Viral

HuffingtonPost.com | Christopher Rosen | Posted 03.19.2015 | Entertainment

Miles Teller is an impossibly charming regular guy who just happens to be pretty famous. That personable nature has served the 28-year-old actor well ...

'Divergent' Sequel Finds Director

The Huffington Post | Christopher Rosen | Posted 02.12.2014 | Entertainment

Robert Schwentke has been chosen to replace Neil Burger as director of "Insurgent," the sequel to the upcoming adaptation of Veronica Roth's "Divergen...