The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.
If you are a songwriter, an artist that draws cartoon images, a dance choreographer, or an independent film maker, you must educate yourself and obtain adequate knowledge of the basics of copyright ownership
Digital media technologies have become much much cheaper without any corresponding increase in access to affordable media goods. So why doesn't Sony or Disney lower prices in the developing world and expand its markets?