In marketing, content is king. With the widespread adoption of social media, marketers are becoming more like publishers, generating content to educate and engage customers, rather than promote their products.
It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.
As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.
This has been a year plagued with second-screen promises, social TV fanaticism, and enough apps to make your head spin. So how can brands successfully and efficiently reach target consumers when resources and budgets are stretched so thin?
Facial detection technology is making it feasible to do real-time measurement and analysis of advertisements in the physical world and predict the products you will want to buy, based on who you are or what you look like.
Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.
So Evan Bayh is announcing his retirement today. I was pleasantly surprised that one campaign had the speed, intelligence, and sophistication to take advantage of the situation. Of course, it's right-winger Pat Toomey's campaign,
A case study presented at Tuesday's Collaborative Alliance carried the subtitle, "A Directional Work in Progress," and it struck me that that could describe the state of the Interactive TV industry today: a work in progress.