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Interactive Advertising

What does the future hold for content marketers?

Tamer Rafla | Posted 05.31.2016 | Business
Tamer Rafla

In marketing, content is king. With the widespread adoption of social media, marketers are becoming more like publishers, generating content to educate and engage customers, rather than promote their products.

Randall's Day 4 Roundup from Cannes -- Live From the Rooftop

Randall Rothenberg | Posted 08.20.2013 | Technology
Randall Rothenberg

It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.

Randall's Day 3 Roundup from Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.19.2013 | Technology
Randall Rothenberg

As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

We're Engaged! Did Your Brand Help Set the Bar on Social Engagement in 2012?

Jacqueline Corbelli | Posted 02.19.2013 | Technology
Jacqueline Corbelli

This has been a year plagued with second-screen promises, social TV fanaticism, and enough apps to make your head spin. So how can brands successfully and efficiently reach target consumers when resources and budgets are stretched so thin?

Now You Can Make Sweet Music With The Old Spice Guy's Enormous Muscles

The Huffington Post | Jason Gilbert | Posted 08.28.2012 | Technology

Old Spice is out with a new advertisement starring ripped actor Terry Crews, and this one is an insane, interactive, musical treat. The commercial...

Billboards and TVs Detect Your Face: Advertisers Salivate

XPRIZE | Posted 10.08.2012 | Technology

Facial detection technology is making it feasible to do real-time measurement and analysis of advertisements in the physical world and predict the products you will want to buy, based on who you are or what you look like.

Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 06.24.2012 | Media
Andrew Cherwenka

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

New TV Behaviors Contributing to Advances in Interactive TV Advertising

Jacqueline Corbelli | Posted 06.11.2012 | Technology
Jacqueline Corbelli

We're using technology to seamlessly weave messaging and content into our busy lives, and it's an important opportunity for brands to engage consumers on their own terms.

Insights on Tech as an Agent for Transformative Change, on Madison Avenue and Beyond

Jacqueline Corbelli | Posted 06.09.2012 | Technology
Jacqueline Corbelli

From online banking to internet advertising, the business landscape has been reshaped by the ways consumers discover, interact with, and absorb information and content.

How Full-Service Advertising Agencies Are Becoming Interactive

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.

Asking the Most Difficult Questions About Interactive Media

David Verklin | Posted 05.25.2011 | Media
David Verklin

If new technology allows viewers to pick and choose the news segments they want to watch, what will be the impact on foreign news, for example, which is much less popular than domestic news?

Toomey's Web Advertising On Bayh: Yet Another Example of GOP Leading Dems Online

Matt Dunn | Posted 05.25.2011 | Technology
Matt Dunn

So Evan Bayh is announcing his retirement today. I was pleasantly surprised that one campaign had the speed, intelligence, and sophistication to take advantage of the situation. Of course, it's right-winger Pat Toomey's campaign,

Song of the Open Newspaper

Randall Rothenberg | Posted 05.25.2011 | Media
Randall Rothenberg

Within communities, there aren't a hell of a lot of alternatives to newspapers. It's news we anticipate, and news we learn one way only: from our local paper.

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

"Remote Control Marketing": Don't Interrupt. Interact.

Robert Rosenthal | Posted 05.25.2011 | Media
Robert Rosenthal

The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.

A Work In Progress: Assessing the State of Interactive TV

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

A case study presented at Tuesday's Collaborative Alliance carried the subtitle, "A Directional Work in Progress," and it struck me that that could describe the state of the Interactive TV industry today: a work in progress.