The management meeting is coming to close. "Everybody on board with this?" you ask. "Any questions or concerns?" They nod in agreement to the first one. By the time you've gotten to the second question, most have already pulled out their phones to check email.
"Keep Off the Dunes" read the no-nonsense signs along the beach. And yet you can see the footprints of those who didn't, oblivious to the fact that if everyone did the same that would be end of the dunes and the protection from the sea they provide.