On Monday, October 28, 2013, All Out hired three trucks to circle Coca-Cola's global headquarters in Atlanta with billboards urging the company to call for a repeal of Russia's anti-gay laws before the 2014 Winter Olympics in Sochi, Russia.
My message to Bach is simple: Tepid avoidance of this type of persecution is completely unacceptable. Not only does this position essentially nullify Section Six of the IOC's own charter, but it denies any contributory responsibility for these blatant human rights abuses.
Apollo, Poseidon, Zeus... all the Gods are smiling down from the heavens as a result of the IOC's decision to reinstate wrestling back into the Olympic Games.
Tokyo may be celebrating, but there is a deeply concerning global angst about a city hosting the Olympic games about 220 kilometers (137 miles) from the site of one of the worst nuclear disasters in history.
It's a clear sign Putin is doing everything within his power to prevent a massive social controversy from occurring. In the end, it will be a surprise if all the political maneuvering and rhetoric has any effect on the Olympics.
Primarily activists are calling on Coca-Cola to abandon its multimillion-dollar sponsorship of the Sochi Winter Games in response to escalating human rights abuses made by the Russian government against the country's LGBT citizens.
If the IOC continues looking the other way when it comes to religious "propaganda" but punishing and silencing athletes who take a stand for LGBT equality under the guise of "political propaganda," it will be complicit in Russia's egregious human rights violations.
From day one, the Olympic committees and the corporate sponsors have sought to spin their way out of this story as though it were just an unflattering gossip item on Page Six. Will they next invite U2's Bono to appear at the opening ceremonies and hope that all will be forgotten?
I must disagree with the venerable Greg Louganis. The U.S. Olympic Committee should expeditiously threaten to boycott the 2014 Winter Olympics and encourage other countries to join in. Then the IOC will be forced to take up Canada's offer to have the Games moved to Vancouver.
I am the father of 11- and 10-year-old sons. You are a parent to thousands of aspiring champions. You know that any of your children who are LGBT or pro-LGBT are at risk: A big, bad Russian bully has made it clear that he has it out for them. So what are you going to do about it?
Merely hoping for an inspirational moment to present itself during the 2014 Winter Olympics isn't fair to anyone. By moving the Games to another location, we can avoid endangering athletes. Those of us who support LGBT rights would be just as inspired by a gay champion in Vancouver.
This global call urged the IOC to condemn Russia's anti-gay law before the Olympic Games and urge Russia to ensure the security of all visitors, athletes and Russian people before, during, and after the Games.
The ugly truth about Russia's law against gay "propaganda," now the subject of worldwide protests and boycotts, is coming into view. And that includes the role of American companies sponsoring the 2014 Winter Olympics in Sochi, as well that of the International Olympic Committee.
The New York Times' Jeré Longman reports that the Olympic Charter "prohibits athletes from making political gestures during the Winter and Summer Games," and that this prohibition could be used to "banish" Olympians who choose to protest, even silently, against Russian homophobia.
There have been times in modern U.S. and world history when thoughtful, responsive and compassionate leadership was nowhere to be found. This past week we were treated to a sudden outburst of enlightened engagement from three people who are closely watched by millions.
As Russia moves in a very dark direction, a line must be drawn in the sand. American companies and politicians who court LGBT people are going to have stand against this brutal regime in no uncertain terms. And it must be expressed in actions, not just words.