Internet Advertising

Ron Dicker

Should Facebook Advertising Be 'Less Creepy'?

HuffingtonPost.com | Ron Dicker | Posted 05.17.2012

Read More: Social Media, Video, Mark Zuckerberg Facebook, Social Networks, Social Networking, Online Advertising, Advertising, Internet Advertising, Facebook IPO, Marketing, Mark Zuckerberg, Facebook, Social Media Marketing, Business News

From GM's condemnation of Facebook to Facebook's own admission that it hasn't figured out mobile advertising, debate has swirled around Facebook's pot...

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Facebook: The Social Emperor's $100B Invisible Suit Could Become Real, One Day

Brian Ross | Posted 05.17.2012

Read More: Internet Advertising, Content, Social Networking, Internet, Facebook IPO, Mark Zuckerberg, Facebook, Business, Internet Business, Business News
Brian Ross

Rewarding Facebook for yet another amorphous gathering of Internet humanity that avoids ads like the plague and travels digitally out of the Facebook neighborhood like a shut-in, will not make the shareholders money.

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Why They Track Us

Jules Polonetsky | Posted 05.04.2012

Read More: Online Marketing, Commercials, Internet Privacy, Online Privacy, Online Advertising, Advertising, Internet Advertising, Obama Administration, Federal Trade Commission, Technology News
Jules Polonetsky

Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?

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When It Comes to Politics, Intelligence Squared Is Closing Our Minds: Google and Facebook Do Not the Internet Make

Reese Schonfeld | Posted 04.23.2012

Read More: The Daily Mirror, Google, The Sun, Debate, The Herald Tribune, The New York Times, Intelligence Squared, The Daily News, Journal American, Citizens United, Facebook, Personalization, Polling, Internet Advertising, Pacs, 2012 Election, Evoter, Media News
Reese Schonfeld

Intelligence Squared suggested that "When It Comes To Politics, The Internet Is Closing Our Minds," I suggest that sites like eVoter will be changing our actions.

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"Likes" Are the New Links

Edward J. Black | Posted 05.31.2012

Read More: Social Media, Search Engines, Social Networks, Internet Advertising, Internet, Facebook Likes, Internet Competition, Spotify, Social Media Information, Technology News
Edward J. Black

Links may be the foundation on which the Internet was built, but they are not its future. "Likes" have become the new links that drive our connections online.

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Co-Opetition: The One-Size-Fits-All Solution to Bringing More Brand Dollars to Digital

Will Price | Posted 05.14.2012

Read More: Brand Advertising, Online Advertising, Internet Advertising, Technology Brand Advertising, Brand Advertising Tips, Co-Opetition, Business News
Will Price

Why is interactive earning such a small share of brand advertising dollars? You could reason that it's cultural; historically marketers have looked to TV as the optimal brand-building medium, and you could assert that this thinking still dominates their point of view.

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A New Way To Skip Video Ads?

The Huffington Post | Jason Gilbert | Posted 03.05.2012

Read More: Solve Media, Skip Online Ads, Digital Advertising, Video Ads, Digital Ads, Skip Online Video Ads, Online Video Ads, Video, Online Advertising, Advertising, Captain Gadget, Internet Advertising, Online Video Advertising, Youtube, Preroll Ads, Youtube Ads, Preroll Advertising, Technology News

Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report....

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Jason Gilbert

If You Are An Adele Fan, You Probably Want To Visit This Country

HuffingtonPost.com | Jason Gilbert | Posted 02.02.2012

Read More: Video, Tone Targeting, Advertising, Internet Advertising, Music Advertising, Lyrics, Web Advertising, Tonemedia, Music, Lyrics Advertising, Technology News

Ask yourself two questions: 1. How many times did you listen to "Rolling In The Deep" last month? 2. How badly do you want to travel to Australia?...

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Social Media Marketing: Chasing Likes and Other Ad Agency Mistakes

Andrew Cherwenka | Posted 03.31.2012

Read More: Facebook Advertising, Social Media, Huggies, Facebook, Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

While some of us are pushing our way in by employing the same 1-way mass tactics used in TV and print, others have swung too far the other way, blindly chasing likes and fan counts. Both approaches miss out on social media's true potential.

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Why Advertising Is Dead

Jackie Barrie | Posted 03.21.2012

Read More: Online Ads, Online Advertising, Advertising, Funny Ads, Internet Ads, Internet Advertising, Business News
Jackie Barrie

All those poor advertisers are trying so hard to get our attention and make us buy more stuff, but it's just not working any more!

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The New Yorker's Ken Auletta Talks about Google, Facebook, and the Future of Content

Anis Shivani | Posted 02.09.2012

Read More: Mark Zuckerberg, Larry Page, Facebook, Sergei Brin, Ken Auletta, Google, Internet, Content, Future of the Internet, Digital Content, Google Search, Search Engines, Eric Schmidt, Internet Revenues, Internet Advertising, Goodle AdSense, Books News
Anis Shivani

Ken Auletta has constructed probably the best narrative yet about Google's rise and rise. But to what extent is the company in control of its destiny?

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Book Review: Microstyle: The Art of Writing Little

George Mocharko | Posted 12.09.2011

Read More: Book Publishing, Linguistics, Twitter, Books, Writing, Context, Poetry, Minimalism, Authors, Social Media, Internet, Advertising, Internet Advertising, Marketing, Branding, Communication, Books News
George Mocharko

Through status updates, instant messages, and "tweets," we have all had to adopted new ways of getting the word out as briefly and as memorable as possible.

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57-Year-Old Mom Looks 56!

James Napoli | Posted 11.14.2011

Read More: Plastic Surgery, Internet Advertising, Internet, Aging, Spam, Media, Beauty, Cosmetic Surgery, Facebook, Health, Comedy News
James Napoli

James Napoli is an author and humorist. More of his comedy content for the web can be found here. ...

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Guarding Borders With Social Listening Posts

Shelly Palmer | Posted 09.17.2011

Read More: Cyber Security, Shelley Palmer, Shelly Palmer, Sift Files, Facial Recognition, Identity Theft, Internet Privacy, Internet Advertising, Technology News
Shelly Palmer

Social listening posts have come a long way in a very short time and, although you may not agree with the politics, it's a very cool use of the technology. That said, is it "Big Brother-ish?"

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Why It Doesn't Take Hours to Travel the Extra Mile to Success

Peggy McColl | Posted 09.06.2011

Read More: Small Business Success, Internet Marketing, Small Business Advertising, Online Marketing, Small Business Tips, Online Advertising, Internet Advertising, Business News
Peggy McColl

Recently I was speaking at an event in Toronto about living your passion and, more specifically, monetizing your passion. Before I traveled to the eve...

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Internet Ad Revenue Hits New Record

AP | By BARBARA ORTUTAY | Posted 06.13.2011

Read More: Internet Ads, Internet Ad Revenue, Internet Ad Revenue 2010, Internet Advertising, Internet Advertisements, Technology News

NEW YORK -- U.S. Internet advertising revenue hit a record $26 billion in 2010, boosted by the popularity of online videos and social media. A Pricew...

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Part Three: Who Owns the Digital You?

Tim Chambers | Posted 06.08.2011

Read More: Internet, Identity, Firefox Do Not Track, Privacy, Do Not Track, Internet Advertising, Technology News
Tim Chambers

Let this be our simple demand: Taking control of our own online identities should never require more than a few mouse-clicks.

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Richard J. Tofel Foresees Better Media Days Ahead Without Search Engine Optimization

Jarvis Coffin | Posted 05.25.2011

Read More: Nieman-Lab, Seo, Search Engine Optimization, Online Advertising, Richard Tofel, Internet Advertising, Media News
Jarvis Coffin

Richard J. Tofel looks into the future of SEO and the Web and seems to conclude that the media business model will reset around the value that binds a reader to content. Call that value loyalty and intent.

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New Law Requires Sites To Have 'Explicit Consent' Before Tracking

The Huffington Post | Catharine Smith | Posted 05.25.2011

Read More: Cookies, Do Not Track, Internet Advertising, Online Privacy, Opt-Out, Eu, Privacy Online, Opt Out, Privacy, Technology News

Europe is cracking down on websites that monitor visitors' browsing activities. Starting May 25, a controversial new European law will require site...

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Study: Time Spent on Facebook Now Averages 17 Days Per Hour

James Napoli | Posted 05.25.2011

Read More: Myspace, Internet Addiction, Internet, Mark Zuckerberg, Twitter, Youtube, Internet Advertising, Facebook, Facebook Addiction, Comedy News
James Napoli

The research provides a source of comfort to millions of Facebook users who have long felt that something was not right about the amount of hours they devote to posting, friending and poking.

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AOL and The Huffington Post

Jarvis Coffin | Posted 05.25.2011

Read More: Brand Advertising, Aol, Huffington Post, Online Advertising, Internet Advertising, Huffington Post Aol Merger, Huffpost Aol Merger, Huffington Post Aol, Huffpost Aol, Media News
Jarvis Coffin

Greg Shove of Halogen casts the deal between AOL and The Huffington Post in proper light when he says, "AOL has just placed a big bet on the authentic web at scale," making an interesting use of two important terms.

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How Full-Service Advertising Agencies Are Becoming Interactive

Andrew Cherwenka | Posted 05.25.2011

Read More: Dan Wieden, Wieden+Kennedy, Digital Media, Harvey Carroll, W+K, Miles Nadal, Goodby Silverstein, Interactive Advertising, GS&P, taxi.ca, Ad Agencies, Derek Robson, Grip Limited, Advertising, Online Advertising, Internet Advertising, Integrated Advertising, MDC Partners, Full Service Advertising, Media News
Andrew Cherwenka

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.

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TechCrunch Columnist Paul Carr Writes About the Effect of Too Much "Fertilizer" Online

Jarvis Coffin | Posted 05.25.2011

Read More: Internet, Media, Online Advertising, Internet Advertising, Paid Content, Techcrunch, Media News
Jarvis Coffin

"The fact is, it's almost impossible to find a single 'content' company on the web that maintains a horseshit:quality ratio better than 10:1," notes T...

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Apps You Can Eat and Other Predictions for 2011

Jarvis Coffin | Posted 05.25.2011

Read More: Internet, Online Advertising, Internet Advertising, Media News
Jarvis Coffin

2011 marks the start of the internet's creative revolution as a new generation of savvy digital users moves from cubicle to creative suite with a goal to give their brands a leg-up in a way that delights consumers.

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Web Privacy: Consumers Have More Control Than They Think

David Gorodyansky | Posted 05.25.2011

Read More: Do Not Track, Web Privacy, Hotspot Shield, Facebook, Ftc, Internet Advertising, Federal Trade Commission, Technology News
David Gorodyansky

Instead of waiting for federal regulators to safeguard their online privacy, millions of Americans are now beginning to take matters into their own hands.

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