Yes, there is more to dating and mating and enjoying a relationship than physical attraction, so no need to point that out. And yes, these bits of advice apply to both women and men. And yes, who am I to be giving advice about what people look like. OK... But we all respond initially to appearance, so a few basics are worth keeping in mind.
I think I genuinely lasted an entire week without logging on to any of the sites. But one night, I'd had a crappy day at work and couldn't sleep. I lay in bed, thoughts racing through my head. Just a little Tinder wouldn't hurt. My phone beckoned -- no implored -- me to pick it up and swipe. So I did.