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Internet Marketing

Why You Should Always Be Honest With the Media

Richard Lorenzen | Posted 08.28.2015 | Business
Richard Lorenzen

There are so many different tips out there when it comes to handling the media. From advice on the best way to create a contact list to writing tips for crafting a press release, there is no end to the different media-handling tactics out there.

Habits of Successful People

Richard Lorenzen | Posted 08.27.2015 | Business
Richard Lorenzen

If you take a look at the world's most successful people, whether their millionaire investors, established entrepreneurs, or elite athletes chances are they have one major thing in common.

Tips for Dental Practices to Maximize Results From Internet Marketing

Frankie Rendón | Posted 08.26.2015 | Business
Frankie Rendón

You went to dental school, not business school... but you ended up a small business owner. If you sometimes feel a little lost, you're not alone.

How to Minimize the Damage of Negative Press

Richard Lorenzen | Posted 08.25.2015 | Business
Richard Lorenzen

No matter how careful your company is, when it comes to the press surrounding your company, chances are at one point or another you will have to deal with negative press.

How E Brian Rose Funded a $150 Million Company Using Viral Social Media

Brian Horn | Posted 08.25.2015 | Business
Brian Horn

In order to sell the steak, sometimes you've just got to build the sizzle around it. Entrepreneur E Brian Rose learned this a long time ago when trying to build businesses that eventually failed.

The Do's and Don'ts of Repositioning Your Brand

Richard Lorenzen | Posted 08.21.2015 | Business
Richard Lorenzen

Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.

How to Decide Whether or Not to Reposition Your Brand

Richard Lorenzen | Posted 08.20.2015 | Business
Richard Lorenzen

Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.

New Business? Don't Stress About Which News Outlets Give You Press

Richard Lorenzen | Posted 08.17.2015 | Business
Richard Lorenzen

If you have recently launched a new company, chances are you're going to want to start getting some media attention right away. Forbes, Fortune, The Wall Street Journal -- you want coverage in all the most prestigious media outlets.

What The Fantastic Four Teaches Us About Customer Expectations

Richard Lorenzen | Posted 08.11.2015 | Business
Richard Lorenzen

"Fantastic Four" finally hit theaters last Friday. When the movie opened, it was instantly met with poor reviews. The opening weekend wasn't much better, as the film performed horribly at the box office overall.

Why Spreading Yourself Thin on Social Media is a Terrible Mistake

Richard Lorenzen | Posted 08.06.2015 | Business
Richard Lorenzen

Ever since social media first started taking over the Internet, marketing and PR pros have found ways to utilize these sites to their advantage. If you want to launch a successful marketing campaign, then having a strong social media campaign is an important part of this effort.

Before Implementing Your PR Strategy, Take Your Customers' Point of View

Richard Lorenzen | Posted 08.04.2015 | Business
Richard Lorenzen

Budding entrepreneurs who are looking to take a more proactive approach to their public relations efforts may find some challenges when it comes to developing and implementing a new PR strategy.

How To Make Sure Your Press Release Reaches the Right Audience

Richard Lorenzen | Posted 07.30.2015 | Business
Richard Lorenzen

It may come as a surprise if you're not familiar with PR, but press releases aren't exactly the most useful tools in your media relations arsenal.

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

Tips to Help Make Sure Your Company Stays Relevant

Richard Lorenzen | Posted 07.24.2015 | Business
Richard Lorenzen

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.

What Entrepreneurs Can Learn About PR From Donald Trump's Presidential Campaign

Richard Lorenzen | Posted 07.23.2015 | Business
Richard Lorenzen

Whether you are baffled by the former reality star's foray into the world of politics or already supporting a "Trump 2016" bumper sticker on your car, there is no arguing that the country cannot stop talking about Donald Trump's presidential campaign.

PR Tips Entrepreneurs Can Learn from Netflix

Richard Lorenzen | Posted 07.21.2015 | Business
Richard Lorenzen

Today, the company Netflix is one of the largest and most successful corporations of its kind. This online video streaming service connects millions of individuals with the television and movie content they are looking for with affordable monthly plans.

Important PR Lessons We Can Learn From Steve Jobs

Richard Lorenzen | Posted 07.17.2015 | Business
Richard Lorenzen

Earlier this week the official trailer for the new Steve Jobs Biopic was released to the world. In the trailer for the film, audiences can see the late Jobs, as played by Michael Fassbender, during his struggles to grow and manage the Apple corporation.

Why You Hate the Internet

Sajeel Qureshi | Posted 07.15.2015 | Comedy
Sajeel Qureshi

Admit it. You love the Internet, but you hate what it does to you. Kind of like the other addictions we have in our lives -- Coffee, alcohol, Colombo reruns, etc. Unlike those things, the Internet has a way of sucking you in and keeping you hung upside down in its web.

The NYSE Outage: Lessons in Crisis Management

Richard Lorenzen | Posted 07.15.2015 | Business
Richard Lorenzen

Last week's NYSE outage was a test not only of their ability to get back on their feet, but also of their ability to clearly communicate what was going on to the general public.

How Websites and Online Marketing Have Evolved in the Restaurant Industry

Jared Shimoff | Posted 06.24.2015 | Business
Jared Shimoff

Today's Internet technology offers restaurants multiple opportunities to promote their business and increase sales. There is so much that can be done, with so few resources, that it's almost a crime to do nothing at all.

10 Considerations When Building a Business Website

Allie Gray Freeland | Posted 06.16.2015 | Business
Allie Gray Freeland

What does your online presence -- or lack thereof -- say about your business? Customers expect the best even before stepping foot in your shop, and your website is a clear reflection of your professionalism.

What You Need to Know Before Hiring a Digital Marketing Company

Daniel Scalco | Posted 06.09.2015 | Business
Daniel Scalco

Marketing utilizing inbound strategies, such as those utilized by digital marketing, has some amazing advantages and there's tons of studies to back it up. Not only can investing in digital marketing create more leads for your business, it can help you scale at a much faster rate by allowing you to automate many of the strategies.

9 Quick Web Tricks to Increase Conversions

Allie Gray Freeland | Posted 06.02.2015 | Business
Allie Gray Freeland

Increasing your conversion rates is absolutely crucial. An increase in conversion rate of just 50 percent can result in a 500 percent increase in your business' pocket. Think about it -- a 10 change in conversion rate can mean the difference between making a profit and suffering a loss.

Exclusive Interview with Taylor Reaume, Marketing Coach and Small Business Website Promotion Expert

Mark C. Miller | Posted 05.22.2015 | Technology
Mark C. Miller

In this, my latest installment of interviews with outstanding marketing professionals, I visit with Taylor Reaume, marketing coach and owner of the Santa Barbara, California-based marketing agency Search Engine Pros, a privately-held international provider of search marketing services.

How Oprah Built Her Influence In The Marketplace

Alex Pirouz | Posted 05.20.2015 | Business
Alex Pirouz

Whether you're about to start your own business or operate an existing one, remember when building your online authority simply ask yourself one question: What would Oprah do?