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Internet Marketing

The Truth About Homepage Sliders

Erika Dickstein | Posted 04.07.2015 | Small Business
Erika Dickstein

We call them "sliders" (or sometimes "carousels"). Have you noticed how ubiquitous sliders have become in website design? It's easy to understand why they are so popular.

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 03.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Expert Insights -- Willie Crawford

Mac Attram | Posted 02.25.2015 | Business
Mac Attram

In 1996, Willie decided to start an online business, which enabled him to retire from the Air Force in 2003. By the time he had retired, Willie had built a million dollar business part-time. He is largely considered to be one of the fathers of Internet marketing.

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 04.10.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.

9-Step Authority Marketing Roadmap [Infographic]

Jonha Revesencio | Posted 04.10.2015 | Business
Jonha Revesencio

This is part of the Digital Marketing Insights series - featuring tips, analysis and recommendations from marketing experts on how to become successfu...

8 Bold Predictions for Digital Marketing in 2015

Chad Pollitt | Posted 03.07.2015 | Business
Chad Pollitt

The silver lining in this is that the brands that have minor to tremendous success will double or triple down on content marketing. The overall content marketing economy will continue to grow, even though some laggard and late majority brands will bow out.

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Frank Kern's Secret to Success Is Simpler Than Expected

Brian Horn | Posted 11.08.2014 | Small Business
Brian Horn

Success seems to elude many people, like fog when you grasp at it with your fingers. You come away empty-handed. I sat down with the celebrity entr...

Build a Community Around Your Business Quickly

Brian Horn | Posted 09.29.2014 | Small Business
Brian Horn

Marketing your business online is like marketing it in the real world -- if you can't convince customers to come to your store, you bring your merchandise to them. You have to be dynamic and sensitive to the market.

6 Ways You Can Solve Your Lead Generation Problems Right Now

Allie Gray Freeland | Posted 09.23.2014 | Business
Allie Gray Freeland

Modern lead generation can still take a lot of time and energy to make it a successful venture, but you can quickly solve your lead generation needs with the right campaign. Now it's time to get to work!

Be a Master of the Web Universe: How to Be Charismatic Online

Brian Horn | Posted 09.14.2014 | Small Business
Brian Horn

When confronted with a charismatic personality, don't you feel yourself drawn to that person, to their ideas, their beliefs? People look up to charismatic people. What does this have to do with your online venture? Everything.

Bloggers Become Powerful Business Influencers

Laura Lee Carter | Posted 05.28.2014 | Business
Laura Lee Carter

In case you weren't aware, bloggers are presently in a battle for their livelihood. The enemy is the new "influencing agencies" who believe we should enjoy working as the unpaid sales force for corporate America.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.

Book Review: The Science Of Marketing by Dan Zarrella

Jason King | Posted 01.23.2014 | Books
Jason King

The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 201...

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

Are You Being Duped by These 3 Pervasive Business Lies?

MaryEllen Tribby | Posted 09.11.2013 | Business
MaryEllen Tribby

The reality is that you must expend effort to succeed. And why wouldn't you want to? This is, after all, your dream. Your name. Your reputation. If those things aren't worth working for... what is?

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

Sreedhar Pillai | Posted 08.03.2013 | Business
Sreedhar Pillai

As a blogger who can't tell a Panda from a Penguin, at least the ones prowling on the web, I decided to investigate when I noticed changes in the Goog...

Social Media Marketing: 7 Tools for Businesses and Brands

Scott Steinberg | Posted 06.11.2013 | Business
Scott Steinberg

While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound Marketing and Content Strategy: How to Build Better Campaigns

Scott Steinberg | Posted 06.03.2013 | Business
Scott Steinberg

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

Best Practices & Tips For Social, Search & Mobile Strategy

Craig Kanalley | Posted 05.26.2013 | Technology
Craig Kanalley

I was invited to speak, and it was actually the first conference I've ever attended outside the United States. The advice was top-notch and hopefully others find it as useful as I did.