Identifying leads, nurturing leads through the sales funnel, and converting leads into clients is a bit like online dating. There's a huge pool of potential customers, identifying the right the can be tricky, and building the relationship that leads to a sale won't happen overnight. Are your leads getting stuck in the sales funnel? Here are three marketing lessons to learn from the world of online dating.
Figure out what success metrics help you achieve your biggest goals, focus all your attention there, and forget about all the rest. Because when you pay attention to how to get the most exposure and impact from the smallest expenditure of time and resources, you get the image you want while holding onto the energy you need.
If your head starts spinning whenever tech-savvy people start riffing about things like SEO, SMM, SEM, CPC, CTR, and so on, you're probably not alone. To make heads or tails of social media, I recently caught up with Ross Taylor, owner of Alameda Internet Marketing, a Bay Area SEO company that specializes in helping small- and medium-sized businesses get found online.