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Interpublic

Barry Wacksman and Chris Stutzman on #AOLBUILD Moderated by @SHINGY

AOL BUILD | Posted 10.14.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD From digital ad agency R/GA, authors Barry Wacksman and Chris Stutzman take the #AOLBUILD stage to present their new book "...

Interpublic Separates the Forest from the Trees

Jarvis Coffin | Posted 05.25.2011 | Home
Jarvis Coffin

The sensible nature of Interpublic's initiative is the desire to catalog spending by marketing objective, not creative format, or application -- trying to see the whole of the online picture, not just the parts.