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IPG Media Lab

IPG Media Lab Research: The "Second Screen" is Becoming the "First" in the Living Room

Andy Plesser | Posted 12.15.2013 | Technology
Andy Plesser

Over the last couple of years, we have seen countless research reports highlight the growth in consumers' use of alternative-screen devices whilst the...

Research: IPG Zeroes In On Tablet Video Users

Andy Plesser | Posted 10.27.2013 | Media
Andy Plesser

NEW YORK - The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets...

Brands Should Build Creative Specifically for Tablets, Study Reveals

Andy Plesser | Posted 10.22.2013 | Business
Andy Plesser

NEW YORK - Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices...

Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG's Manatt

Andy Plesser | Posted 10.22.2013 | Technology
Andy Plesser

Videos ads on tablets often grab a viewer's attention more because tablets are highly personal devices and consumers are usually holding them in their...