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IPG Mediabrands

(VIDEO) How to Connect the Big Data, IPG's Russell Marsh explains

Andy Plesser | Posted 11.11.2014 | Business
Andy Plesser

COLOGNE -- The challenge with data is not the sheer volume of information available today. The hurdle with "big data" is knowing what to do with it, ...

(VIDEO) Open Ad Exchanges Need Open Practices: IPG's Seiler

Andy Plesser | Posted 10.25.2014 | Business
Andy Plesser

After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad bu...

Matt Seiler, Global CEO of IPG Mediabrands on #AOLBUILD

AOL BUILD | Posted 10.06.2014 | Media

Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, ...

Cannes 2014 #Shingerview: Matt Seiler, IPG Mediabrands

David Shing | Posted 09.08.2014 | Technology
David Shing

I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.

Magna Global NA President Argyilan: Media Buying Models "Will Fall Apart in Two Years"

Andy Plesser | Posted 11.09.2013 | Media
Andy Plesser

SAN FRANCISCO - Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. "A lot of media...