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Irwin Gotlieb

CES 2016: A Tech Dream in the Desert

Jon Bird | Posted 01.12.2016 | Technology
Jon Bird

Las Vegas emerges like a shimmering dream right out of the desert. Or perhaps it's more of a nightmare. It all depends upon your perspective and predi...

(VIDEO) GroupM's Gotlieb: "We Refuse to Accept the IAB's Viewability Standard"

Andy Plesser | Posted 01.07.2016 | Media
Andy Plesser

FORT LAUDERDALE  -  If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath...

(VIDEO) GroupM's Gotlieb & Cablevision's Dolan on Audience Measurement Solutions for Addressable TV

Andy Plesser | Posted 12.07.2015 | Business
Andy Plesser

FORT LAUDERDALE -- In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old m...

(VIDEO) Cut The Fraud Bull From Ad Pricing: GroupM's Gotlieb

Andy Plesser | Posted 11.25.2015 | Business
Andy Plesser

If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath the surface for what ...

(VIDEO) 'Creative Versioning' For TV Ads Is Here And Now: GroupM's Gotlieb

Andy Plesser | Posted 11.16.2015 | Media
Andy Plesser

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don't wait for ...

(VIDEO) One-to-One Data Will Change the Television Business, WPP's Irwin Gotlieb

Andy Plesser | Posted 11.02.2015 | Business
Andy Plesser

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning...

(VIDEO) The Growth of Addressable Television will Be Powered by Media Agencies, GroupM's Gotlieb

Andy Plesser | Posted 10.06.2015 | Business
Andy Plesser

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO's including AT&T...

(VIDEO) Irwin Gotlieb on comScore + Rentrak Merger: "It's Time for an Alternative Approach"

Andy Plesser | Posted 10.02.2015 | Media
Andy Plesser

The acquisition of Rentrak by comScore represents "an alternative" approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit ...

The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb (VIDEO)

Andy Plesser | Posted 08.25.2015 | Media
Andy Plesser

In Irwin Gotlieb's view, what should make the ad industry exciting to young people is the variety of skills they'll get to learn and clients they'll get to serve.

(VIDEO) TV Isn't Dead: Viewership Decline is Due to "Broken" Audience Measurement, GroupM's Gotlieb

Andy Plesser | Posted 07.10.2015 | Business
Andy Plesser

CANNES -  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences m...

(VIDEO) GroupM's Gotlieb Says Reviews Often Happen When Agencies 'Over-Promise'

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed...

(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

Andy Plesser | Posted 06.18.2016 | Media
Andy Plesser

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" an...

(VIDEO) Media Future Is Disruption And Data: GroupM's Gotlieb

Andy Plesser | Posted 06.22.2015 | Media
Andy Plesser

After two decades with the world's largest ad media company by billings, the man they call "the king of advertising" is still hungry, still changing....

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

Lessons From CES: It's Always All About People

David Sable | Posted 03.14.2015 | Business
David Sable

To give you context, I was attending the annual CES (Consumer Electronics Show), an event that I have been attending since 1996 -- and to give you some more context, the DVD was introduced at the show that year.

(VIDEO) "Implantable" Media is the Next Big Thing, GroupM's Irwin Gotlieb

Andy Plesser | Posted 04.12.2014 | Technology
Andy Plesser

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP's GroupM unit, has grown fond of his...

GroupM's Gotlieb On Smart Cars' 'Space Race' For Apple, Google

Andy Plesser | Posted 03.16.2014 | Business
Andy Plesser

LAS VEGAS - In a world where mobile phones are replaced every two years or so, it's frustrating that vehicles' longer ownership terms make in-car ente...

Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium,

Andy Plesser | Posted 03.13.2013 | Technology
Andy Plesser

LAS VEGAS -- Although Internet-connect home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer...

CES Preview: Super HD "4K" TV's on the Horizon, GroupM's Irwin Gotlieb

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Consumers can expect to find 80-inch TVs for less than $3000 in retail stores in the next few years, says Irwin Gotlieb, chairman of global media inve...