As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.
Although U2's previous studio effort, 2009's No Line on the Horizon, left critics wanting more of its dark, mid-tempo contemplations, the band has spent the past five years openly expressing its desire for an outright hit. Today's automatic release direct to a half billion users makes Songs of Innocence the biggest album launch ever. How's that for a hit?