Today Apple will unveil its new streaming music service at its annual Worldwide Developers Conference in San Francisco. Most people expect Apple Music to be an Apple-branded continuation of Beats Music, which Apple acquired for $3 billion last year alongside the Beats Electronics headphones and speakers division.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.