I believe that Twitter has enough scale and enough brand equity to succeed. It brings value to those who know how to use it well. If Jack Dorsey makes the right two to five decisions, the company could start the momentum as a product in the right direction.
Right now everyone is hoping Jack Dorsey's "innovator intuition" will revitalize Twitter just because Steve Jobs did it at Apple. But set aside hope and let's look at some cold, hard facts to see if Twitter can survive.
Twitter is in a state of crisis. The stock has tanked since co-founder Jack Dorsey returned as chief executive. Four of 10 top executives just left. With takeover rumors swirling Dorsey must think outside the box and reinvent the one-time darling of social media.
I was curious about what interim CEOs actually do. To this end, I recently sat down with Richard Lindenmuthm, author of The Outside the Box Executive. He's been an interim CEO in a number of industries and serves as the Chairman of the Association of Interim Executives.
We're at the Hollywood YMCA. For a hundred years, this historic facility in the heart of Hollywood has been a workout and productive schmoozing place for people from legendary mobster Bugsy Siegel to modern-day Hollywood types, and families.