I can't help but wonder, where these people will be 10 years from now? Is it possible for the videos these people are making to be expanded into longer formats? Or would that be the kiss of death?
YouTube partners earn money based on how many hits or views an original video they create accumulates. This has become a career for the few people who are fortunate enough to gain an audience of the thousands or millions online. This kind of career did not exist 10 years ago.