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Jay VanDerzee

(VIDEO) Google's AdX Bigger Than Global Stock Markets: Vanderzee

Andy Plesser | Posted 02.27.2015 | Technology
Andy Plesser

It is often said that the "programmatic" shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to W...

(VIDEO) Google's 2015 Priority Is Securing Ads From Malware

Andy Plesser | Posted 01.26.2015 | Technology
Andy Plesser

FORT LAUDERDALE - The digital ad industry may be starting to get to grips with the problems of fraud and viewability, but next up is the creeping thre...

(VIDEO) Google Rallies Fight Against Bots In Ad Fraud 'Arms Race'

Andy Plesser | Posted 08.13.2014 | Technology
Andy Plesser

Recent revelations that many online ad impressions - perhaps 40% - are prompted by internet bots defrauding ad buyers has spooked the industry. Now G...

Google Continues to Expand Programmatic Offering

Andy Plesser | Posted 03.29.2014 | Technology
Andy Plesser

VIEQUES, PR - A big focus of Google's programmatic operations in 2014 will be on agencies and brands via the "buy-side" of its programmatic operations...

YouTube's Skippable Ads Keep 50% More Viewers

Andy Plesser | Posted 03.01.2014 | Technology
Andy Plesser

Putting users in control can put publishers at an advantage, it seems. Google's TrueView video ad format may let users skip YouTube pre-roll ads - but...

Google Expects Consolidation In Programmatic Ad Market

Andy Plesser | Posted 02.18.2014 | Business
Andy Plesser

Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...

Google Media Platform Sales Head: We're Ready For Video Advertising Boom

Andy Plesser | Posted 02.11.2014 | Technology
Andy Plesser

Google reckons the US video advertising market could hit $10 billion in the next couple of years - and says it has a full suite of services ready to h...