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Jc Penney Rebrand

J.C. Penney Dumps Hip Logo

The Huffington Post | Catherine Taibi | Posted 10.11.2013 | Business

J.C. Penney wants you to forget that it hired a former Apple executive and tried to be "hip." The retailer is reverting to its old logo in an aim ...

Alice Hines

J.C. Penney Shoppers Not 'Hipster Voyeurs' | Alice Hines | Posted 06.22.2012 | Business

Before he was hired as J.C. Penney's president in October, Michael Francis was known for the "Kaleidoscope Fashion Spectacular," one of his most memor...