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JC Penney, Your "Tagline" Is Inside Out

Stephanie Michele | Posted 04.21.2014 | Business
Stephanie Michele

When I first heard JCPenney's new tagline "When it Fits, You Feel it," I was reminded of why I don't "fit" JCPenney. It is the same reason why I b...

Kim Bhasin

The Purge Of J.C. Penney | Kim Bhasin | Posted 08.21.2013 | Business

As J.C. Penney attempts to recover from a period in which it alienated customers, enraged employees and suffered abysmal sales, its new chief executiv...

Don't Apologize, J.C. Penney

Brie Dyas | Posted 08.13.2013 | Style
Brie Dyas

The rebrand brought in stylish goods at low prices. So, why did so many complain? And why did J.C. Penney actually raise prices after apologizing for the changes?

ABC'S 20/20 -- A Bad Cut

Hillary Quinn | Posted 07.13.2013 | Style
Hillary Quinn

When TV "investigative journalism" is done well, the public becomes educated, important issues receive attention... and someone wins an Emmy award. When it's done poorly, it seems, the story could end up on ABC's weekly news program, 20/20.

Best Buy: A Better Sell

James Berman | Posted 07.02.2013 | Business
James Berman

When retailers lose their mojo, it's hard to recover. Reinventing a retail model is a parlous prospect. Witness what happened at JC Penney (JCP) when Ron Johnson tried to "transform" the tired peddler of schmattes and socks.

Here's How Social Media Is Changing Retail

Beverly Macy | Posted 06.29.2013 | Business
Beverly Macy

Today's digital consumer is expecting their favorite retailers and brands to know how to operate in the social and mobile environment. They're not just looking for the best shopper experience possible -- they are demanding it.

Closets Are for Clothes, Not Brands

Crystal Bennett | Posted 06.05.2013 | Gay Voices
Crystal Bennett

Given my personal and professional passion for branding (as owner of a brand design agency), paired with lots of contemplation on gay rights, I have been curious about how the two intersect.

JCPenney Executive: We Just Need To 'Make Cute S**t'

Posted 03.28.2013 | Business

Why didn't we think of that? Nick Wooster, JCPenney's senior vice president of product and design, offered a simple solution to the struggling reta...

Ron Dicker

Soap Giant's Gay-Friendly Move | Ron Dicker | Posted 07.02.2012 | Gay Voices

Cue the protests. Another mainstream company has hired an openly gay celebrity as a spokesperson. Procter & Gamble announced Monday that comedian a...

Queeries: How to Celebrate Father's Day When Your Kid Has Two Moms

Steven Petrow | Posted 08.11.2012 | Gay Voices
Steven Petrow

When push comes to shove, it doesn't really matter whether it's a single mom raising her child alone, a mother who's been widowed or a pair of lesbian moms: a family is a family, with or without a dad around.

Alice Hines

Frumpy Shoppers Want J.C. Penney Stores To Stay Frumpy | Alice Hines | Posted 06.09.2012 | Business

Donna Jones, 46, of Mikado, Mich., calls herself "frumpy and proud." Until a few months ago, the technical writer and mother of three found clothes...

'One Million' Moms Responds to JCPenney's Gay Dads Ad

Jenny Block | Posted 07.31.2012 | Gay Voices
Jenny Block

Isn't it time to stop wasting so much time and energy over who someone loves? The time to come together is now. This stuff is a foolish diversion.

One Million Moms Attacks JCPenney Over Ad With Lesbian Mothers

Jenny Block | Posted 07.03.2012 | Gay Voices
Jenny Block

The most ridiculous part is that they argue that they are "protecting" their children. From what, exactly? From seeing happy couples? From seeing companies being fair and inclusive? From seeing the reality of the world?

JCP: Cutting Out Coupons and Boomers

Carol Orsborn | Posted 04.01.2012 | Fifty
Carol Orsborn

For the Boomers I know who have also discovered that couponing is a great leisure-time activity, the JCP ad might just as well be screaming at us: you aren't cool enough to shop at us anymore. Go away.