When TV "investigative journalism" is done well, the public becomes educated, important issues receive attention... and someone wins an Emmy award. When it's done poorly, it seems, the story could end up on ABC's weekly news program, 20/20.
When retailers lose their mojo, it's hard to recover. Reinventing a retail model is a parlous prospect. Witness what happened at JC Penney (JCP) when Ron Johnson tried to "transform" the tired peddler of schmattes and socks.
Today's digital consumer is expecting their favorite retailers and brands to know how to operate in the social and mobile environment. They're not just looking for the best shopper experience possible -- they are demanding it.
When push comes to shove, it doesn't really matter whether it's a single mom raising her child alone, a mother who's been widowed or a pair of lesbian moms: a family is a family, with or without a dad around.
The most ridiculous part is that they argue that they are "protecting" their children. From what, exactly? From seeing happy couples? From seeing companies being fair and inclusive? From seeing the reality of the world?
For the Boomers I know who have also discovered that couponing is a great leisure-time activity, the JCP ad might just as well be screaming at us: you aren't cool enough to shop at us anymore. Go away.